Apollo seeks to promote positive mental health and emotional well-being through the universal and proven power of music and the arts. In partnership with schools and health care services amongst others, it will co-produce programmes with those at risk of / experiencing poor mental health, whilst undertaking a robust needs analysis to inform clear objectives and outcomes for each initiative. With evidence-based programmes informing it services, Apollo UK will champion the role of the arts in achieving positive mental health by offering a range of music opportunities, high quality performances and bespoke training courses.